Here at Countrunner, we hear a similar phrase time and time again,

 “I don’t want the generic email addresses – can you exclude them?”

The simple answer is  yes, we can remove the generics if that’s what you really want, but do you really want to?

There seems to be a generalisation in the prospect data industry that a generic email address is worthless and that you should remove these from any prospect data you purchase. At Countrunner, we disagree, and here’s why. 

We have just launched our brand new B2B delivery platform, and of course, we have been running a number of test campaigns through this platform to see how it performs. Whilst the reporting in our new system is very similar to other ESP’s – opens, clicks, unsubs etc, you can also pull out a report of the contacts who have forwarded the campaign. 

When we downloaded this report, we discovered that over 38% of the contacts who had forwarded the campaign were generic email addresses. 

So, the campaign is received by the info@, sales@ enquiries@ etc. then forwarded to the relevant contact in the business. In the case of many businesses, it is most likely to be forwarded to the Senior Decision Maker of the business for them to review or the departmental decision maker that the content is relevant too. Either way – you’re email is still getting seen by the contact you want to see it.

So, next time you’re purchasing email data and considering asking for the generics to be removed, remember that you could be excluding at least 38% of potential customers. 

If you’d like to discuss any email lists or talk about our new B2B delivery platform, give us a call on 0843 886 9869 or pop us across an email on sales@countrunner.com.

You may have seen that we have recently started selling Industry Responsive Data for both B2B & B2C, and you may also be confused by what this is.  So, with this in mind, we wanted to give you a little bit more information regarding our new Premium Email Lists.

Industry Responsive means that the contacts in the email lists have already responded to campaigns within each industry.

Perfect!  You can skip the first hurdle of prospect marketing – the one where you need to find out if a contact is even interested in your product or service.

So your next question will probably be – what type of campaigns have they responded too? We can answer this for every one of our industry responsive email lists. Here’s a few examples:

For B2B:

  • The contacts in our Business Development database have opened or clicked on campaigns to do with change in utility supplier, Office 365 & Cloud Technology or Business Advice.
  • The contacts in our Communications email list have opened campaigns to do with Telephone Service Providers, Direct Marketing, Cloud Hosting Solutions & Communication Events Telecoms.
  • Our Construction email list is full of contacts who have opened a campaign to do with wall cladding, the steel industry, secure equipment storage, metal fabrication, sheet metal components & extractors.
  • The contacts in our Marketing responsive email list gave responded to many campaigns, including Telemarketing, Exhibition supplies, Design services, Advertising etc.

For B2C:

  • Our Health & Cosmetics database is made up of contacts who have responded to campaigns to do with detox tea, gym memberships, medical studies & more
  • The contacts in our Retail database have opened campaigns related to e-cigarettes, footwear, eyewear, jewellery, merchandise, clothing, gifts etc.
  • The Gambling database is full of consumers who have responded to campaigns related to greyhound racing, horse racing, lottery, football, online casino etc.

If we were to write information about every one of our industry responsive lists, this post would be really long, so we’ve put all of this information in separate posts – B2B Responsive Lists  & B2C Responsive Lists for you to take a look at.

You can take a look at all of our Premium Email Lists here, or you can email us on sales@countrunner.com or give us a call on 0843 886 9869 for more information.

 

Our Premium Industry Responsive Lists are made up of contacts who have opened campaigns in various industries. We thought it would be helpful to tell you the type of campaigns they have responded to, so we’ve included all of this information in the tables below for our B2C Industry Responsive Email Lists. 

Premium Industry List

Campaigns Responded to

Automotive

Vehicle Hire, Car Sales, Vehicle Lease & Finance

Investment

Trading Software, Film & TV Investments, Personal Finance Advice, Airport Parking Investments, Investment Seminars, Property Investments, Holiday Home Investments

Construction & Supplies

Metal Fabrications, Wall Coatings, Stone Paving & Wooden Floorboards, Windows & Doors, Gutters & Panels

Events

Photo Studio, AdTech, Offer & Discount Mobile App

Recruitment

Employment Services, Job Hunting Platform

Competitions

Voucher Competitions, Lottery

Hospitality

Hotels, Takeaways / Restaurants, Events, Christmas Bazaar

Health & Cosmetics

Detox Tea, Gym Memberships, Medical Studies, Coconut Oil

Retail

E-Cigarettes, Footwear, Eyewear, Jewellery, Boutique clothing, Personalised Merchandise, Sporting Merchandise, Food & Drink Gifts, Home Improvements, Shopping Centres, Clothing

Transport

Taxi Services, Airport Taxis, Coach operators

Travel

Country Hotels, Relaxation Spa Hotels, Airlines, Holidays, Flights & Hotels

Publications

Local Publications, Newspapers, Online publications, Magazines

Legal

Legal Advice, Solicitors, PPI, Accidents & claims

Home Improvement

Boilers, Solar Panels, Kitchens, Work tops, Bathrooms, 

Gambling

Greyhound Racing, Horse Racing, Racing Tip Guides, Lottery, Football, Online Casino

Our Premium Industry Responsive Lists are made up of contacts who have opened campaigns in various industries. We thought it would be helpful to tell you the type of campaigns they have responded to, so we’ve included all of this information in the tables below for our B2B Industry Responsive Email Lists. 

Premium Industry List

Campaigns Responded to

Business Analysis

Business Intelligence, Consultants

Business Development

Utlility supplier, Software & Hardware, Business advice

Business Finance

Business Loans, Debt Collection, Business surveyors, Pensions & Auto enrollment Services, Business Valuation, Finance Events & Training

Charity

Online donation, Charity Challenges

Cleaning Supplies

Wiping Cloths, Cleaning Companies, Dry Cleaning & Laundry, Industrial Cleaning Solutions

Communications

Telephone Service Providers, Direct Marketing, Cloud Hosting Solutions, Communication Events, Telecoms

Construction & Supplies

Wall Cladding, Steel Industry, Secure equipment storage, Metal Fabrication, Sheet Metal Components, Extractors

Employment

Employment Courses, Recruitment

Health & Safety

Hazards, Safety Training, First Aid Training

IT

IT Experts, Technology, Backup, Storage, System Maintenance

Marketing

Marketing Campaigns, Telemarketing, Exhibition Supplies/stands, Lead Generation, Coaching/Seminars, Loyalty Cards, Webinars, Advertising/Online, Design Services, Business Listings, Business Platforms

Motor Vehicles

Car Leasing, Vehicle Sales

Networking

Networking events, Sports Sponsorship, Social Networking events

Office Equipments

Printers, Photocopiers & Stationery

Property

Businesses For Sale, Units/Property to Let, Property Investment

Recruitment

Employment Services, Job Hunting Platform

Vehicle Tracking

Vehicle Tracking & Vehicle Cameras